This Privacy Policy explains how The Empire Advantage (“Empire,” “we,” “us,” or “our”) collects, uses, and protects information when you use our deal management platform at app.theempireadvantage.com and related services (the “Service”).
We’ve written this policy in plain language. If anything is unclear, email us at support@theempireadvantage.com and we’ll explain.
Contents
1. Information we collect
Information you provide
- Account details — name, email address, and authentication identifiers when you sign up (through Auth0 or a connected provider such as Google).
- Workspace and team data — tenant (workspace) name, members you invite, and the roles you assign.
- Deal data — all information you enter about properties, businesses, action items, communications, files, and notes.
- Billing details — if you subscribe to a paid plan, billing contact and payment information is collected and processed by our payment processor, Stripe. Empire does not store full payment card numbers on its servers.
- Support correspondence — the contents of emails and other messages you send to our support team.
Information collected automatically
- Usage data — pages visited, features used, timestamps, and error events, used to operate and improve the Service.
- Device and connection data — IP address, browser type, operating system, and referring URL.
- Authentication metadata — sign-in events provided by Auth0.
Information from third parties
- If you sign in with a social provider (e.g. Google), we receive basic profile information (name, email, profile picture) from that provider.
- For property deals, we may retrieve comparable sales and address validation data from third-party data providers based on the addresses you enter.
2. How we use information
We use the information we collect to:
- Provide, operate, and maintain the Service.
- Authenticate users and protect accounts.
- Process subscriptions and payments.
- Enable workspace sharing, invitations, and collaboration features you initiate.
- Send transactional notifications (e.g. invite emails, billing receipts, support replies).
- Respond to your support requests.
- Detect, investigate, and prevent fraud, abuse, or violations of our Terms.
- Improve the Service and develop new features.
- Comply with legal obligations.
We do not sell your personal information. We do not use deal data you enter to train AI models or share it with third parties for marketing.
3. How we share information
We share information only in the following circumstances:
- Within your workspace. Other members of your tenant can see workspace deal data based on the roles you assign. When you share a specific deal with a user outside your tenant, they can see only that deal.
- Service providers. We share information with vendors who help us operate the Service (see Section 4). These vendors are contractually bound to use the information only to provide their services to us.
- Legal compliance. We may disclose information if required by law, subpoena, or court order, or to protect the rights, safety, or property of Empire, our users, or others.
- Business transfers. If Empire is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you and provide a meaningful choice before your information becomes subject to a different privacy policy.
4. Third-party services we rely on
The Service is built on a small number of trusted third-party providers:
- Auth0 — user authentication and identity management.
- Stripe — subscription billing and payment processing.
- Amazon Web Services (S3) — secure storage of files you upload to deals.
- Rentcast — comparable sales data for property deals.
- Email delivery providers — transactional email for invites, notifications, and support replies.
Each of these providers has its own privacy policy governing the data we send to them.
5. Cookies and similar technologies
We use cookies and similar browser storage to keep you signed in, remember preferences (such as which deal sections you have collapsed), and operate basic site functionality. We do not use third-party advertising or cross-site tracking cookies. If we add product analytics in the future, we will update this policy.
6. Data retention
We retain your information for as long as your account is active or as needed to provide the Service. Deals you delete are kept in a soft-deleted state so they can be restored. If you close your account, we will delete or de-identify your personal information within a reasonable period, except where we are required to retain it for legal, tax, accounting, or fraud-prevention purposes.
7. Security
We take reasonable administrative, technical, and physical safeguards to protect your information. This includes encryption of data in transit (TLS), role-based access controls within the application, isolated per-tenant data scoping, and storage on reputable cloud infrastructure. No system is perfectly secure, and we cannot guarantee absolute security. If we learn of a security incident affecting your information, we will notify you in accordance with applicable law.
8. Your rights and choices
Depending on where you live, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Delete your personal information.
- Export your information in a portable format.
- Object to or restrict certain uses of your information.
- Withdraw consent where processing is based on consent.
To exercise any of these rights, email us at support@theempireadvantage.com. We will respond within a reasonable timeframe and may need to verify your identity before fulfilling certain requests.
You can also manage many account settings directly in the app, including your name, language preference, and team membership. Workspace owners can manage billing and team seats from the Account page.
9. Children’s privacy
Empire is not intended for use by children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.
10. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be communicated by email or by a notice within the Service. Continued use of the Service after an update constitutes acceptance of the updated policy.
11. Contact us
Questions about this policy, or about how your data is handled?
Email support@theempireadvantage.com — we typically respond within 24 hours on business days.